April, 2021: Design's Selling Messages & Artistry in Textures and Layers

The primary objective of your model homes is to bring in more sales. When we create your designs, we plan how they will drop hints to your prospects to grab their attention and intrigue them enough to make a purchase. We first strive to understand your target market, their demographics, and the draw of your local area, and we then use these factors to creatively inspire us. Here are just a couple ways that we hide selling messages in your designs:

  • The most basic way we grab immediate attention is by engaging your target buyers’ senses. We use strategic lighting, textures, and style to help them to visualize what it will feel like to live in one of your brand-new homes. Buyers come in expecting it to feel new, clean, functional, and beautiful, and we deliver on this.
  • We stage memory points throughout the home and often do this by highlighting functionality. For example, if most buyers have children that are homeschooled, we feature school workspaces fit for the home. We also like to include local elements of the community throughout the home. If it’s a very active and fitness-oriented area, we like to highlight those things through our design. This gives your sales team a natural jumping off point to talk about, for example, the miles of fitness trails easily accessible from the community. 

Our goal in model merchandising is, of course, to demonstrate how the home can be used in a most fitting and comfortable way, while also using innovative designs that increase the perceived value of your product. In doing so, your model homes will inspire more sales. 



Just like in fashion, layers and textures are artistry that create depth, intrigue, and a polish that make our designs feel effortless and complete. They help our rooms to come alive and show off character, which turns a plain design into something extraordinary. As we incorporate layers and textures into our designs, our goal is to create an impact so your models are memorable, and people want to create a home just like them.

With textures, we like to create a balance, yet provide contrast and movement. For example, different textured fabrics all used together on window treatments create a perfect visual interest and backdrop for a welcoming home. Also, floor coverings, architectural elements like crown molding, and interesting woodwork on the walls add depth and make spaces pop with 3D elements.

When we use layers, we do so with colors, lighting, wall and floor coverings, and accessories. We find the right mix of color, shape, and texture to create additional depth, mood, and interest. And what we find fun with layering is that most often the elements can be easily changed as design trends shift. When we do your model homes, we not only keep your goals at the front of our minds, but we also capitalize on what the market is looking for right now.  


March, 2021: Cabinet and Window Treatment Trends That Impress

With more time being spent at home and especially in the kitchen over the last year, it’s no surprise that in 2021 we are embracing how cabinets can give a completely unique look and feel that define a space.

Into our designs, we are incorporating soft pops of color and celebrating the triumphant return of warmer-toned grays. Here’s more about both:

  • Goodbye Cool Gray, Hello (again) Greige! The warmer tone of greige allows for more design options with use of color accents and goes nicely with crisp, clean quartz countertops. Greige also works well with a lot of metals; we have found that soft champagne, matte black, and nickel are easily intertwined within the warm variations of greige cabinets to create a versatile look that goes with a lot of other design trends. This makes it particularly useful in model home applications.
  • Calmness, Peace, and Fun with Blue and Green. Creating a bold pop by incorporating fresh hues of blue or green goes a long way in the appeal and fun of our designs. This look is sure to impress and create an impact in smaller or loft-type kitchens. When using these colors, we like to incorporate them with crisp whites and early American wood tones so the color pops without being overwhelming, so trendy, or taste-specific that it doesn't appeal to a wide variety of potential home owners. 



A key way that we can enhance a room's design style and grab the attention of the home's guests is through window treatments. Here are some of our favorite ideas that create inspiring spaces in model homes:

  • Woven Shades. As shown in the featured picture above, these add a lot of texture and create a warm, welcoming ambiance in a space without the bulk of fabric.
  • Barn Doors. These add a modern, rustic, or even industrial touch to a room in an unexpected way. They also help to accentuate the existing décor.

  • LED Lights. When you see these in our designs, most often they will be in spaces catered to kids and fun, such as their bedrooms or game rooms. They instantly add energy, life, and personality to a room, making a memorable impression.